This article is directed to Yamaha JetBoat dealers of America and Canada. We here at JBP learned a valuable lesson this past season and it came to us by surprise. We learned that our participation with Yamaha dealers at dealer sponsored boat shows actually increased boat sales for the dealer at the show and in the weeks thereafter.
River Valley Power and Sport in Rochester, MN. and Cycle Springs in Clearwater, Florida, both invited JBP to their spring boat shows this past season and when all was said and done, we heard some pretty amazing things coming from the owners of both dealerships. They told us that they actually sold more boats than the previous year, and both dealers felt that having JBP present at the show contributed directly to sales increases.
I know what you're thinking. How could asking a parts and accessories manufacturer to come to our show, actually increase sales? The truth is when JBP comes to your show, they are not there to sell parts or accessories. JBP is there to promote the Yamaha and JetBoatPilot brands. With years of actual Yamaha Jet Boat sales experience, ownership in 6 different Yamaha boats over the span of 8 years and with tons of online tutorial videos produced, JetBoatPilot literally has all the tools necessary to promote your product at your show. Its like having another well qualified salesman at the event, without having to pay them a commission.
Here is what Marty Skapik, President of Cycle Springs Power Sports, said about our involvement this past season:
John Wooden, Owner at River Valley Power and Sport said this:
So what's the catch? How does JetBoatPilot make out in all of this? Its really very simple. For starters, when Yamaha succeeds, we succeed. Our entire business is built around Yamaha Boats and if they sell lots of boats, that's more potential customers for us. Secondly, we do ask that dealers pay our way to the show. We don't bring tons of POP material or anything costly to transport, but we do ask for airfare for 1 person and hotel for one person be covered. We also ask that dealers place a minimum order of JBP merchandise for the show. This varies by dealer based on volume so we will need to speak with you individually to determine the minimum for the show. Lastly, we really like to build strong relationships with our dealers in our network, and this creates an opportunity to connect faces with names and to work side by side with the guys that are selling our product all throughout the year. We feel its a win win for everyone involved!
We look forward to speaking with you and assisting in any way that we can during the kickoff of your 2013 season!
For more information on how to get JetBoatPilot to your boat show this coming season, call 850-960-3236 or visit our website at www.jetboatpilot.com.
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